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元大台灣50

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元大高股息

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台積電

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聯發科

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元大台灣價值高息

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鴻海

美元台幣匯率

32.634

台幣日圓匯率

4.791

台幣歐元匯率

0.029

台幣韓元匯率

44.317

台幣英鎊匯率

0.024

台幣人民幣匯率

0.224

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元大台灣50 ▸ |

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元大高股息 ▸ |

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台積電 ▸ |

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聯發科 ▸ |

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元大台灣價值高息 ▸ |

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鴻海 ▸ |
美元台幣匯率 ▸ 32.634 | 台幣日圓匯率 ▸ 4.791 | 台幣歐元匯率 ▸ 0.029 | 台幣韓元匯率 ▸ 44.317 | 台幣英鎊匯率 ▸ 0.024 | 台幣人民幣匯率 ▸ 0.224
綜合

「菁鑽聯盟」例會聚焦文化消費 故宮經驗與沖繩啟發共話觀光新動能

「菁鑽聯盟」例會聚焦文化消費 故宮經驗與沖繩啟發共話觀光新動能

「菁鑽聯盟」例會聚焦文化消費 故宮經驗與沖繩啟發共話觀光新動能

「菁鑽聯盟」例會聚焦文化消費 故宮經驗與沖繩啟發共話觀光新動能

由全台13家飯店及格上租車共同組成的「菁鑽聯盟」, 12月輪值例會於嘉義長榮文苑酒店舉辦。本次會議以「博物館與觀光:從沖繩月策展談文化消費的體驗經濟」為主題,特別邀請國立故宮博物院南部院區分享「故宮亞洲藝術節」成功與觀光產業合作案例,並深入探討如何將文化資源轉化為觀光驅動力,推廣至全聯盟飯店參考應用。

推出結合藝文與觀光的國旅方案,不僅具話題性,更富含教育的知識性,必將深受國內、外旅客青睞。

來自沖繩的表演團隊「Neo Ryukyu新琉球」演出沖繩民俗藝能節目。(故宮資料照)

國立故宮博物院南院處教展科于秉儀科長、賴芷儀研究員,分享在10月辦理的「萬國津梁:東亞海上的琉球」特展,並著重於文化消費及體驗經濟的運用。透過與長榮文苑合作,結合飲食、展覽、活動與住宿服務體驗,打造多層次的消費體驗,滿足不同旅客的需求。

嘉義長榮文苑酒店蘇筱斐總經理也分享,這樣合作模式不僅提升了旅客的參與感,更有效延長旅客在當地的停留時間,帶動住宿、餐飲與周邊產業的整體發展。

賴芷儀研究員還深入分享故宮與舊金山亞洲藝術博物館在舊金山餐館的國際合作案例,讓在場的聯盟成員也能借鏡國外餐飲業的經驗;菁鑽聯盟成員飯店多位與會代表紛紛向其請益,皆希望能將這些經驗帶回各地,複製並進而提升當地文化與觀光合作的量能。

漫步南院戶外森林 入住長榮文苑享夜遊故宮之美

當天晚上,更安排與會的各家盟友代表,夜訪故宮南院院區介紹廣大湖光綠林及戶外公共藝術,隨處都是寶藏,無論晨曦、黃昏或夜晚時分都靜候旅客前往探訪;暑假期間南院定期會安排湖面水舞燈光音樂表演秀,讓旅客能深刻體驗南院夜色之美。

行程中介紹認識園區海內外名家大師戶外裝置藝術,如日本藝術家草間彌生以花崗石、馬賽克設計打造的石雕作品「南瓜精靈」,將他自身著名的圓點標記融入南瓜藝術創作,讓這顆南瓜就像人類靈魂般具有性格,身處在藍天、空氣、土壤等自然環境中,自由自在地與旅客進行交流。

文化與觀光融合的國旅新方向

擔任2025年度菁鑽聯盟秘書長的蘇筱斐總經理在會議總結中表示:「我們期待未來能有更多藝術與觀光的合作,並透過文化的力量,創造更多元的旅遊體驗,讓旅客感受台灣國旅的獨特魅力。」

嘉義長榮文苑酒店舉辦的12月菁鑽例會。

長榮文苑酒店(嘉義)與故宮南院的成功合作,展現了文化與觀光融合的巨大潛力,也為台灣的觀光產業帶來新的啟發。文化資源是觀光發展的重要動力,將地方文化與高端飯店資源結合,不僅能創造特色旅遊體驗,還能提升聯盟成員飯店的品牌價值,進一步吸引國內外旅客,這一創新模式有望在全台複製,帶動地方經濟發展,深化台灣在國際觀光市場的競爭力,也期待各成員以此為基礎,探索與地方特色資源的合作模式,打造多元化的體驗型旅遊專案。

菁鑽聯盟未來將深化成員間的合作,並推動各飯店與地方文化機構的聯動,打造更多結合文化與觀光的創新模式。同時,聯盟將透過數位行銷與跨界合作,提升品牌能見度,吸引更多國際旅客到訪。

「菁鑽聯盟-聯合貴賓券」多年來已在旅遊市場打出知名度,以每券3,999元的優惠價格,就能暢遊國內頂級飯店住宿、美食及交通服務,優惠內容更是誠意滿滿,旅客一券在握就能暢遊全台,不僅是國內自主旅遊最佳選擇,也是各大知名企業和機關團體指定的熱門禮品。

「菁鑽聯盟」例會聚焦文化消費 故宮經驗與沖繩啟發共話觀光新動能〉這篇文章最早發佈於《668 News》。

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