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元大台灣50

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元大高股息

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台積電

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聯發科

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元大台灣價值高息

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鴻海

美元台幣匯率

32.634

台幣日圓匯率

4.791

台幣歐元匯率

0.029

台幣韓元匯率

44.317

台幣英鎊匯率

0.024

台幣人民幣匯率

0.224

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元大台灣50 ▸ |

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元大高股息 ▸ |

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台積電 ▸ |

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聯發科 ▸ |

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元大台灣價值高息 ▸ |

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鴻海 ▸ |
美元台幣匯率 ▸ 32.634 | 台幣日圓匯率 ▸ 4.791 | 台幣歐元匯率 ▸ 0.029 | 台幣韓元匯率 ▸ 44.317 | 台幣英鎊匯率 ▸ 0.024 | 台幣人民幣匯率 ▸ 0.224
旅遊

「48小時」體驗四季臺北! 10月起首爾 釜山核心地鐵站都看得到

「48小時」體驗四季臺北! 10月起首爾 釜山核心地鐵站都看得到

「48小時」體驗四季臺北!-10月起首爾 釜山核心地鐵站都看得到

為吸引韓國遊客前來臺北旅遊,臺北市政府觀光傳播局10月起於首爾、釜山的主要地鐵站刊登臺北城市四季意象廣告,結合「挑戰48小時」主題,並特別選在韓國秋冬旅遊旺季,透過精心設計的創意視覺,呈現臺北四季皆宜的旅遊魅力,同時推廣即將於2025年5月舉辦的雙北世界壯年運動會。

觀傳局表示,臺北市擁有高密度交通網、自然與文化、歷史與都會時尚、國際品牌匯集等多元旅遊特色,讓旅客能如同韓國旅遊實境秀節目般穿梭在大街小巷,感受臺北觀光豐富的挑戰性與未知體驗。

本次廣告刊登規劃於10月起,在首爾八大核心地鐵站點,包括弘益大學站、蠶室、驛三、明洞、九老數碼園區站、建國大學站、首爾站及東大門歷史文化公園站等,展現臺北的四季意象;這些地鐵站位於人潮匯聚站點,合計月均人潮流量高達23,698,170人次,另廣告也將進駐釜山的西面站,該地每月人潮超過3,300,000人次。而廣告以「挑戰48小時」為主題、搭配韓國旅遊實境秀常用語「Challenge」,也是韓國MZ世代在社群平台上的熱門標籤,邀請韓國旅客搭上旅遊節目中的任務熱潮,盡情探索臺北,同時串聯2025雙北世壯運。

圖/觀傳局在釜山西面站刊登臺北形象廣告。(臺北市政府觀傳局提供)

另一方面,臺北市也與韓國姊妹市大邱合作,於大邱國際機場及大邱市梵魚十字路口、桂山五路口大型電視牆播出世壯運影片,鼓勵喜歡運動的韓國旅客報名世壯運,於明年來訪北臺體驗運動競賽與觀光樂趣。

圖/於大邱桂山五路口播放世壯運影片。(臺北市政府觀傳局提供)

觀傳局進一步說,近年來臺北市在國際評比屢獲殊榮,不僅榮登Tripadvisor 2024年「全球25個最夯目的地」、入選Resonance Consultancy的2024年「全球百大最佳城市」,在Preply最新公布的調查中,臺北市也勇奪「亞洲最友善城市」,贏過新加坡、首爾、東京等國際大城市,成為國際觀光客的理想旅遊城市,都展現臺北的觀光魅力已獲得國際認可,期望透過此次廣告活動提升韓國旅客對臺北的關注與興趣,吸引更多旅客選擇臺北作為出國旅遊目的地。

圖/觀傳局在首爾地鐵明洞站等處刊登臺北形象廣告。(臺北市政府觀傳局提供)

「48小時」體驗四季臺北! 10月起首爾 釜山核心地鐵站都看得到〉這篇文章最早發佈於《668 News》。

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